How Marketing Automation Can Help in a Lead Nurturing Process
One of the fundamental strategies that a company must carry out if it wants to maximize its digital channels is the launch of an Inbound Marketing campaign , through which we will be able to attract leads through our content . However, this should only be the beginning of our strategy, as user satisfaction becomes a key factor as we guide them through the Buyer Journey . The intrusive actions such as sending inappropriate content or interruption to business calls are becoming less effective . To achieve a good conversion rate we must nurture users with appropriate content, ensuring that they understand the offer before our sales team contacts them. The Lead Nurturing process in large companies Many marketers tend to think that they are already carrying out the correct Lead Nurturing process, but ar...